SEO or Search Engine Optimisation can be briefly categorised into three categories: 1) Traffic Quality your website receives, say you are an SEO Company Gold Coast offering SEO services, and you receive very high volume of traffic for your website for search term Gold Coast, this can’t be considered quality traffic as most of the people searching for Gold Coast might not be interested in the SEO services offered by your SEO Company Gold Coast. 2) Traffic Quantity So now when you are clear about the quality of traffic the next concern is to get more and more click from Quality terms, in our case it would be SEO Gold Coast, SEO Company Gold Coast Or SEO Services Gold Coast and can be many Others, you can use Keyword Planner By Google to discover more keywords. 3) Amount of Organic Traffic Your website receives.